I am excited to be presenting again at the Healthcare IT Marketing and PR Conference.  This year’s topic is Navigating the Online Marketing Universe and my focus is giving some insights into all the different online marketing channels being used by healthcare marketers. While many marketers are familiar with these channels, at last year’s conference I spoke with many recent graduates and people who had recently joined their marketing team after years in another career and were hungry for information.  Even long time marketers may not be familiar with the channels they aren’t using. The map below shows my view of the online marketing universe.  It is a high level…

In April 2016 I was honored to be one of the speakers at the Healthcare IT Marketing and PR Conference held in Atlanta.  The conference is an exciting opportunity for marketers from all aspects of Healthcare to get together and learn tips, tricks, best practices and network with a small group of dedicated professionals.  The conference is one of the highlights of my year. My presentation was about Marketing Automation solutions such as Marketo, Pardot, and Eloqua.  Most people don’t realize how challenging, and yet wonderful they can be.  Below are my slides and I would love to answer any questions you may have directly. The Real Story About Marketing…