Looking for a marketing speaker?
After more than 20 years of executing marketing and demand generation campaigns, I’ve learned a few things about how to be successful at marketing, and how to fail gracefully. As a marketing speaker, I enjoy sharing some of my tips and tricks and having my audience walk away from a presentation knowing they have learned something useful to help grown their business.
While available to speak via webinar or in-person on a wide variety of topics, I most commonly motivate my audience on topics such as:
- How to build a simple marketing plan for small businesses
- Using communication tools such as text messages, emails, phone calls or social media to engage your customer
- Tips and Tricks when using marketing automation
- Digital marketing tactics to enhance your marketing
- Troubleshooting your marketing
- How to incorporate technology into your marketing
If you are looking for a strong, motivating marketing speaker for your next webinar or event, let talk. I can be reached at Cheryl@Pederzoli.com or 860-685-0111
Examples of Presentations
Navigating the Online Marketing Universe
There are so many tactics a marketer today can use to promote their business. But so many people haven’t been exposed to all the options and don’t know what else they should try. This overview of the available tactics can help you understand the options.
The Real Story About Marketing Automation
Nobody tells you how hard getting a marketing automation solution setup can be. This presentation highlighted the realities of buying a marketing automation solution (such as Marketo, Pardot, Eloqua or Hubspot) and some cool tricks to get a lift out of your marketing efforts.
Marketing Tactics You Should Try Today
This quick overview gives tips for getting more out of social media, webinars, and marketing automation when marketing to physicians and medical practices.
Online Marketing 101: Selecting Strategies, Building a Plan and Measuring Success (2 1/2 hours)
Learn the basics of how to market your practice online as we dig into all the available strategies for marketing your practice and show you how to build a plan that works. First you will learn about all the available tactics for marketing your practice including optimizing your website, using social media and how directories and review sites work. Next we will explore a research study that shows which tactics are being used by dentists today and more importantly, which tactics work best. From there you will learn how to build a marketing plan for your practice. Then finally, how to measure your marketing return on investment (ROI) and what to do about the results.
Tips and Tricks (and Warnings) for Online Marketing Success (2 1/2 hours)
A deep dive into the online marketing tactics used by dental practices and an exploration of ways to improve your results. From website design to social media to paid advertising, we will address the most commonly asked questions and give you real techniques you can bring back to your practice and improve your marketing immediately.
6 Ways to Keep Patients and Find New Ones Webinar
An overview of 6 tactics you should use to keep the patients you have and be discovered (and keep) new ones.
Troubleshooting Your Practice’s Marketing Webinar
Perhaps my most favorite presentation of all times, we asked everyone who registered what their marketing challenge was and then build a presentation to address those concerns. Topics ranged from how do we deal with bad reviews to what should we be doing to find more patients.
8 Simple Steps to Build the Perfect Marketing Plan for Your Practice Webinar
To effectively market your practice, you need a plan. Luckily there are 8 simple steps you can walk through to help build one for your practice.
9 Dental Marketing Tactics to Reach Your Goals Webinar
An overview of marketing tactics dentists can use to promote their practices and meet their business goals.